Physical Activity Social Marketing Ideas

1. Encourage employees to walk to a specific location and log individual miles for incentive prizes.
2. Participate in community walks (i.e., Heart, Cancer, March of Dimes). Ask company to sponsor employee participants or to match employee contributions.
3. Develop indoor and outdoor wellness trails accessible to employees of all abilities. Convert stairwells to walking areas by increasing the lighting and adding colorful posters.
4. Develop walking maps. Measure the distance in halls and around the building for setting walking goals.
5. Repair and maintain sidewalks and paths around the worksite.
6. Encourage managers to hold walking meetings when meeting with a small number of employees.
7. Offer flexible lunch periods/breaks to encourage individual, group or “buddy” walks.
8. Offer incentives for distance parking and for employees who walk or bicycle to work.
9. Promote a stair climbing competition.
10. Conduct an “Avoid the Elevator Campaign.”
11. Suggest that employees stretch for one minute before work each day. Announce a one minute stretch on the P.A. system.
12. Encourage physical activity breaks during long meetings and conferences.
13. Identify places within the worksite or around the building for physical activities.
14. Start a running club, biking club, in-line skaters club or line-dancing club.
15. Encourage employer-sponsored youth athletic teams along with employee volunteer coaches.
16. Have a Goal of the Week or Month (i.e., I will exercise every day for a week). Keep a chart of weekly or monthly exercise goals in the office.
17. Negotiate corporate discounts for health club memberships.
18. Place physical fitness bulletin board(s) in strategic area(s).
19. Advertise exercise equipment swap.
20. Purchase cassette tape players and tapes to be borrowed by employees.
21. Invite shoe consultants from retail shoe stores or shoe manufacturers to be on site for a day.
22. Promote a bike helmet fitting day.
23. Provide bicycle racks or fenced-in area for bicyclists in well-lit section of the property.

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Produced in cooperation with the New York State Department of Health